Faculty Publication (Research Papers)
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Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales by Tarafdar, Pratik; Leung, Alvin Chung Man; Yue, Wei Thoo and Bose, Indranil (2024-04-01)
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Inequality and income mobility: the case of targeted and universal interventions in India by Chakrabarti, Anindya S.; Mishra, Abhinash; Mohaghegh, Mohsen (2024-01-29)
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Proprietary algorithmic traders and liquidity supply during the pandemic by Banerjee, Anirban; Nawn, Samarpan (2024-01-25)
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Have a Nice Flight! Understanding the Interplay Between Topics and Emotions in Reviews of Luxury Airlines in the Pre- and Post-Covid-19 Periods by Shayganmehr, Masoud; Bose, Indranil (2024-01-25)
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Social media "stars" vs "the ordinary" me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness by Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica (2024-01-23)
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Faculty Publication (Books)
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Data science for complex systems by Chakrabarti, Anindya S. (2023)
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Regulating agricultural markets in India: a smallholder perspective by Singh, Sukhpal (2023)
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The power of negotiation: how the leaders do it by Agarwal, Anurag K (2023)
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Flattening the curve: COVID-19 & grand challenges for global health, innovation, and economy by Chatterjee, Chirantan (2023)
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Impactful data visualization: hide and seek with graphs by Ranganathan, Kavitha (2023)
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Faculty Publication (Cases/Notes)
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Netflix in India:Navigating Unfamiliar Waters (MAR0541) by Jena; Sanjay Kumar; Jayaswal; Pragya; Parida; Biswajita; Borah; Sourav Bikash (2023-12-31)
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i2i funding: P2P lending during COVID-19 (F&A0574) by Jacob, Joshy; Iyer, Radhakrishnan R.; Gopalakrishnan, Balagopal (2023-12-29)
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The Undulations During an Organization Transformation: The Journey of NCJM Employee Cooperative (HRM0259) by Kandathil, George (2023-12-29)
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Toward Purity in Indian Jewelry Markets: Hallmarking Initiatives by BIS (STR0479) by Kaul, Asha; Singla, Chitra (2023-12-29)
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Company and Shareholders Agreement: Are Shareholders Agreements Binding? (STR0478) by Pathak, Akhileshwar (2023-12-26)
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WeWork: Public versus Private Markets (F&A0572) by Agarwalla, Sobhesh; Varma, Jayanth R; Virmani, Vineet (2023-12-08)
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About VSL
The Vikram Sarabhai Library (VSL) is named after Dr. Vikram Sarabhai, world renowned physicist and founding Director of IIMA. It was set up in 1962 and is one of the best management libraries in Asia. The library is open 24x7. Our mission is to facilitate convenient and user friendly access to current, global and relevant information by identifying, acquiring, organizing and retrieving information in various formats (print & non print) to serve the information needs of the academic fraternity of IIMA to meet their teaching, research, consulting, training and learning requirements.
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