The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in the market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of  business's target marketMarket research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. It helps to develop business strategies such as market segmentation and product differentiation.
Frost & Sullivan
Euromonitor Passport
EMIS Intelligence (ISI Emerging Markets (Asia))
NASSCOM Member Directory (Contact Library Staff for Password)
Marketline Advantage
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