Marketing
Marketing Area delivers marketing concept, theories, principles and content to PGP, PGPX , and FPM & FDP programmes. In addition, marketing area offers many management development programs and customized in-company training programs are all designed to help managers across the nation to appreciate the pivotal role that marketing plays in the success of an organization. Aside from delivering content geared towards customer orientation and customer satisfaction; marketing area at IIMA aims to develop innovative solutions to customer problems and continued improvement process on how to stay ahead of competition through customer orientation. All the marketing sessions and programs are intended to offer our students with the skills, tools, concepts, and practices that they may require to be customer-oriented business leaders, while being thoughtful and ethical.
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Marketing E-Books
Business Expert Press e-Books (2009-2018)
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Top 50 in Scimago Journal Ranking
Journal of Marketing Journal of Consumer Research
Journal of Marketing Research Marketing Science
Journal of the Academy of Marketing Science Journal of Supply Chain Management
Journal of Consumer Psychology Academy of Management Perspectives
Journal of Advertising Journal of Marketing Communications
Journal of the Operational Research Society Journal of Public Administration Research and Theory
Journal of Interactive Marketing Journal of Retailing
Journal of World Business International Journal of Research in Marketing
International Journal of Information Management Public Administration Review
Journal of International Marketing International Journal of Advertising
Industrial Marketing Management Governance
Journal of Business Research Journal of Advertising Research
Marketing Theory Journal of Hospitality Marketing and Management
Journal of Travel and Tourism Marketing Journal of Purchasing and Supply Management
Journal of Public Policy and Marketing International Business Review
Journal of Destination Marketing and Management Marketing Letters
Business Horizons Sport Management Review
Psychology and Marketing Journal of Retailing and Consumer Services
Electronic Markets Journal of Marketing Education
American Review of Public Administration International Marketing Review
European Journal of Marketing Administration and Society
Quantitative Marketing and Economics Electronic Commerce Research and Applications
Journal of Consumer Culture Public Relations Review
Journal of Marketing Management Journal of Services Marketing
Journal of Innovation and Knowledge Journal of Personal Selling and Sales Management
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Publication Title
Subject Area
Publisher
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Accounting, Organizations and Society Accounting Elsevier
Contemporary Accounting Research Accounting Wiley / Canadian Academic Accounting Association
Journal of Accounting and Economics Accounting Elsevier
Journal of Accounting Research Accounting Wiley / University of Chicago
Review of Accounting Studies Accounting Springer
The Accounting Review Accounting American Accounting Association
American Economic Review Economics American Economic Association
Econometrica Economics Wiley / Econometric Society
Journal of Political Economy Economics University of Chicago Press
Quarterly Journal of Economics Economics Oxford University Press
Review of Economic Studies Economics Review of Economic Studies Ltd. / Oxford University Press
Research Policy Economics, Management Elsevier
Entrepreneurship Theory and Practice Entrepreneurship Sage / Wiley / United States Association for Small Business and Entrepreneurship

Journal of Business Venturing Entrepreneurship Elsevier
Strategic Entrepreneurship Journal Entrepreneurship Wiley
Journal of Business Ethics Ethics Springer
Journal of Finance Finance Wiley / American Finance Association
Journal of Financial and Quantitative Analysis Finance Cambridge University Press
Journal of Financial Economics Finance Elsevier
Review of Finance Finance Oxford University Press
Review of Financial Studies Finance Oxford University Press
Human Relations Human Resources Sage
Human Resource Management Human Resources Wiley
Journal of International Business Studies International Business Palgrave Macmillan / Academy of International Business
Academy of Management Journal Management Academy of Management
Academy of Management Review Management Academy of Management
Administrative Science Quarterly Management Cornell University
Harvard Business Review Management Harvard Business School Publishing
Journal of Management Management Sage
Journal of Management Studies Management Wiley / Society for the Advancement of Management Studies
Sloan Management Review Management MIT Press (Massachusetts Institute of Technology)
Strategic Management Journal Management Wiley
Journal of Consumer Psychology Marketing Wiley / Elsevier
Journal of Consumer Research Marketing University of Chicago Press
Journal of Marketing Marketing American Marketing Association
Journal of Marketing Research Marketing American Marketing Association
Journal of the Academy of Marketing Science Marketing Springer
Marketing Science Marketing INFORMS
Information Systems Research Operations & Information Systems INFORMS
Journal of Management Information Systems Operations & Information Systems Taylor & Francis
Journal of Operations Management Operations & Information Systems Elsevier
Management Science Operations & Information Systems INFORMS
Manufacturing and Service Operations Management Operations & Information Systems INFORMS
MIS Quarterly Operations & Information Systems Management Information Systems Research Centre, University of Minnesota

Operations Research Operations & Information Systems INFORMS
Production and Operations Management Operations & Information Systems Wiley / POMS
Journal of Applied Psychology Organizational Behaviour American Psychological Association
Organization Science Organizational Behaviour INFORMS
Organization Studies Organizational Behaviour Sage
Organizational Behavior and Human Decision Processes Organizational Behaviour Elsevier
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EMIS Intelligence (ISI Emerging Markets) - Asia
Euromonitor Passport
FIG (SNL) - MI platform
Frost & Sullivan Growth Partnership Services
MarketLine Advantage
MICA Indian Marketing Intelligence
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LexisNexis Academic
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Wall Street Journal
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