Faculty Publications (Research Papers)

  • Home /
  • Resources / Publications
Celebrity endorsements in destination marketing: a three country investigation

Celebrity endorsements in destination marketing: a three country investigation by Roy, Subhadip; Dryl, Wiloleta; de Araujo Gil, Luciana (2021)

Space between products on display: the impact of interspace on consumer estimation of product size

Space between products on display: the impact of interspace on consumer estimation of product size by Kwak, Hyokjin; Zhang, Yuli, Puzakova, Marina and Taylor, Charles R. (2021)

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market by Borah, Sourav Bikash; Adhikary, Anirban, Diatha, Krishna Sundar and Sharma, Amalesh (2021)

Optimal Monopoly Mechanisms with Demand Uncertainty

Optimal Monopoly Mechanisms with Demand Uncertainty by Rampal, Jeevant; Peck, James (2021)

Risk-sensitive Basel regulations and firms’ access to credit: Direct and indirect effects

Risk-sensitive Basel regulations and firms’ access to credit: Direct and indirect effects by Mohapatra, Sanket; Jacob,Joshy; Gopalakrishnan, Balagopal (2021)

Competitive hub location problem: model and solution approaches

Competitive hub location problem: model and solution approaches by Jayaswal, Sachin; Sinha, Ankur; Tiwari, Richa (2021)

Women’s disempowerment and preferences for skin lightening products that reinforce colorism: experimental evidence from India

Women’s disempowerment and preferences for skin lightening products that reinforce colorism: experimental evidence from India by Chatterjee, Chirantan.; Adbi, Arzi.; Cortland, Clarissa.; Kinias, Zoe.& Singh, Jasjit. (2021)

Estimation of Poisson mean with under-reported counts: a double sampling approach

Estimation of Poisson mean with under-reported counts: a double sampling approach by Bandyopadhyay, Tathagata; Sengupta, Debjit; Roy, Surupa (2021)

Social mechanisms in crowdsourcing contests: a literature review

Social mechanisms in crowdsourcing contests: a literature review by Deodhar, Swanand J.; Jain, Shilpi (2021)

Chief marketing officers’ discretion and firms’ internationalization: an empirical investigation

Chief marketing officers’ discretion and firms’ internationalization: an empirical investigation by Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Yashaswy Akella, Laxminarayana (2021)

Religious influences in unrestrained consumer behaviour

Religious influences in unrestrained consumer behaviour by Mathur, Ajeet N.; Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder (2021)

How technology is changing retail

How technology is changing retail by Setia, Pankaj; Shankar, Venkatesh; Kalyanam, Kirthi; Golmohammadi, Alireza; Tirunillai, Seshadri; Douglass, Tom; Hennessey, John; Bull, J. S.; Waddoups, Rand (2020)

Does financial reporting quality vary across firm life cycle?

Does financial reporting quality vary across firm life cycle? by Nagar, Neerav; Krishnan, Gopal V.; Myllymaki, Emma‐Riikka (2020)

   Previous
(Page no 1/10)   Total Records: 192
Next   



Quick Links


Need Help?

About VSL

The Vikram Sarabhai Library (VSL) is named after Dr. Vikram Sarabhai, world renowned physicist and founding Director of IIMA. It was set up in 1962 and is one of the best management libraries in Asia. The library is open 24x7. Our mission is to facilitate convenient and user friendly access to current, global and relevant information by identifying, acquiring, organizing and retrieving information in various formats (print & non print) to serve the information needs of the academic fraternity of IIMA to meet their teaching, research, consulting, training and learning requirements.

Contact Us

The Librarian
Vikram Sarabhai Library,
Indian Institute of Management Ahmedabad,
Vastrapur, Ahmedabad, Gujarat,
India - 380015

Phone: +91-079-71524977/80/75
Fax: +91-079-26308345
Email: librarian@iima.ac.in


Copyright @ 2021  |  All rights reserved, Vikram Sarabhai Library, IIM Ahmedabad
(Best view in Chrome Browser)